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- Credits to Travel Agent Central:

Adventure travel is not just for the under-40 set or experienced adventure enthusiasts anymore – and the majority of those booking adventure travel are spending significant money on one-week or longer trips, according to newly released survey results from Travel Leaders Group.

Conducted by Travel Leaders Group, in partnership with the Adventure Travel Trade Association (ATTA), the survey results were unveiled on Thursday, June 14, 2018 during Travel Leaders Network's annual international conference, EDGE (Educate, Discover, Gather, Evolve), taking place in Las Vegas through June 16.

The survey, which is the first of a planned annual benchmarking of travel agent active and adventure sales in partnership with ATTA, was conducted among leisure-selling travel agents, primarily those who specialize in adventure travel. While adventure travel still makes up a small percentage of their overall business mix, 86 percent of the respondents indicated they’ve experienced growth in their adventure travel sales over the past three years. 

The top 10 adventure travel destinations, according to the survey:

  • Western Europe (France, Italy, Germany, U.K., Norway, Switzerland, etc.)
  • Central America (Belize, Costa Rica, Guatemala)
  • North America (U.S. and Canada)
  • Caribbean
  • South Pacific (New Zealand, Australia, Fiji, Samoa, Tahiti)
  • South America (Argentina, Brazil, Chile, Ecuador)
  • Mexico
  • Africa
  • Central Europe (Austria, Czech Republic, Poland)
  • South and Southeast Asia (India, Malaysia)

The top 10 types of adventure travel most-often booked via Travel Leaders Network travel agents (based on categories as defined by ATTA):

  • Cultural Tours
  • Hiking/Walking/Trekking
  • Culinary and Foodie
  • Scuba Diving/Snorkeling
  • Small Ship Expedition Cruises
  • Sea Kayaking/Whitewater Kayaking/Kayak Touring
  • Biking/Road Biking/Mountain Biking
  • Safaris
  • Rafting
  • Multi-sport (example: hiking, biking, and kayaking in one trip)

The survey indicated that adventure travelers are booking a mix of pre-organized tour operator packages and customized independent trips with neither category strongly leading the other.

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